Is facebook more important than goodreads?
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Is facebook more important than goodreads?

HarperCollins Launches Facebook Live Daily Programming HarperCollins announced today that it will schedule weekday programming exclusively through Facebook Live. Starting today, the publisher’s authors and employees will participate in daily sessions on the social media…

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5 Online Marketing Trends Authors Should Consider
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5 Online Marketing Trends Authors Should Consider

As a publicist, if I propose a book marketing and publicity strategy for authors with outdated practices, I lose credibility. Staying on the cutting edge of trends means knowing when it’s time to dump outdated…

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How are the books changing?
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How are the books changing?

Working in this industry, I frequently think about the state of reading today. Given that many of us now read more on digital devices than we do with physical books, I find myself wondering how…

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