AN EIGHT-STEP GUIDE ON HOW TO MARKET YOUR BOOKS ON SOCIAL MEDIA
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AN EIGHT-STEP GUIDE ON HOW TO MARKET YOUR BOOKS ON SOCIAL MEDIA

People with only a passing knowledge of marketing talk about social media like it’s magic dust: simply sprinkle it upon a product, step back, and watch the sales…

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THREE MOVES TO MAKE BEFORE STARTING YOUR WRITING CAREER
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THREE MOVES TO MAKE BEFORE STARTING YOUR WRITING CAREER

You wouldn’t call me a liar if I said that the success of your writing goals lies fundamentally on your perseverance in putting down the needed words. However,…

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HOW TO PRICE YOUR BOOK ON AMAZON
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HOW TO PRICE YOUR BOOK ON AMAZON

The question of how best to price each format of your book on Amazon is one that cannot be answered without understanding the nuances of how pricing affects…

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THREE METHODS TO TITLE YOUR NEXT BOOK
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THREE METHODS TO TITLE YOUR NEXT BOOK

When book browsers are looking for their next purchase, they are presented with a vast array of choices. Your book has only a couple of hopes for standing…

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THREE PROVEN SOLUTIONS TO SELF-PUBLISHING CHALLENGES
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THREE PROVEN SOLUTIONS TO SELF-PUBLISHING CHALLENGES

As a self-published author, you’re faced with a seemingly endless array of tasks.  Although self-publishers are blessed with the freedom to do things their own way, they’re also…

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CASE STUDY: HOW TO USE  PUBLIC EVENTS TO MARKET YOUR BOOK
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CASE STUDY: HOW TO USE PUBLIC EVENTS TO MARKET YOUR BOOK

Public events and celebrations can be turned into great opportunities for promoting your book. Early the twentieth century, Edward Bernays, the father of public relations, used the Easter…

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WITH A LITTLE HELP FROM MY FRIENDS
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WITH A LITTLE HELP FROM MY FRIENDS

What fun it is to have my husband with a published book. Now I get to drag him along to my events without guilt. Mind you, it’s not…

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3 GAME-CHANGING SELF-PUBLISHING APPS THAT WON’T COST YOU A PENNY
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3 GAME-CHANGING SELF-PUBLISHING APPS THAT WON’T COST YOU A PENNY

You are going to come across an endless array of products and services as you walk the path towards self-publishing mastery. It can be difficult to know which…

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BECOME A YOUTUBE SENSATION IN 5 STEPS
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BECOME A YOUTUBE SENSATION IN 5 STEPS

Authors in all genres asked me how can they use YouTube to market books. YouTube is the second most used search engine on the Internet and draws millions…

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FIVE ESSENTIAL RULES FOR SUCCESS
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FIVE ESSENTIAL RULES FOR SUCCESS

Nowadays, aspiring authors pay good money on online seminars, live events, and literary organizations memberships hoping that they will end up with the secret  formula for success. But…

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