THREE METHODS TO TITLE YOUR NEXT BOOK
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THREE METHODS TO TITLE YOUR NEXT BOOK

When book browsers are looking for their next purchase, they are presented with a vast array of choices. Your book has only a couple of hopes for standing…

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THREE PROVEN SOLUTIONS TO SELF-PUBLISHING CHALLENGES
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THREE PROVEN SOLUTIONS TO SELF-PUBLISHING CHALLENGES

As a self-published author, you’re faced with a seemingly endless array of tasks.  Although self-publishers are blessed with the freedom to do things their own way, they’re also…

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CASE STUDY: HOW TO USE  PUBLIC EVENTS TO MARKET YOUR BOOK
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CASE STUDY: HOW TO USE PUBLIC EVENTS TO MARKET YOUR BOOK

Public events and celebrations can be turned into great opportunities for promoting your book. Early the twentieth century, Edward Bernays, the father of public relations, used the Easter…

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WITH A LITTLE HELP FROM MY FRIENDS
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WITH A LITTLE HELP FROM MY FRIENDS

What fun it is to have my husband with a published book. Now I get to drag him along to my events without guilt. Mind you, it’s not…

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3 GAME-CHANGING SELF-PUBLISHING APPS THAT WON’T COST YOU A PENNY
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3 GAME-CHANGING SELF-PUBLISHING APPS THAT WON’T COST YOU A PENNY

You are going to come across an endless array of products and services as you walk the path towards self-publishing mastery. It can be difficult to know which…

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BECOME A YOUTUBE SENSATION IN 5 STEPS
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BECOME A YOUTUBE SENSATION IN 5 STEPS

Authors in all genres asked me how can they use YouTube to market books. YouTube is the second most used search engine on the Internet and draws millions…

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FIVE ESSENTIAL RULES FOR SUCCESS
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FIVE ESSENTIAL RULES FOR SUCCESS

Nowadays, aspiring authors pay good money on online seminars, live events, and literary organizations memberships hoping that they will end up with the secret  formula for success. But…

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WHY YOU SHOULD APPEAR AT CONS
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WHY YOU SHOULD APPEAR AT CONS

As an author, you are always seeking places to do book signings and events. You’ve probably done bookstore signings, maybe a reading at a library, and appeared at…

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8 GREAT TIPS FOR STARTING A SMALL BUSINESS
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8 GREAT TIPS FOR STARTING A SMALL BUSINESS

Starting a small business can be daunting. You might have a family to support and any new endeavor isn’t a surefire success. When I started Gauntlet Press I…

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HOW EFFICIENT ARE BOOK SIGNINGS AT BOOK FAIRS?
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HOW EFFICIENT ARE BOOK SIGNINGS AT BOOK FAIRS?

With over 150.000 visitors and an impressive line-up of authors, celebrities, musicians, and artists, the 22nd annual Los Angeles Times Festival of Books was on our must-attend events…

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