FREE PROMOTION OR LOW PRICE FOR YOUR BOOK LAUNCH?
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FREE PROMOTION OR LOW PRICE FOR YOUR BOOK LAUNCH?

One of the most common questions when it comes to a  book launch – especially for authors who are self-publishing for the first time, is whether to offer…

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ROMANCE COVERS AT A GLANCE
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ROMANCE COVERS AT A GLANCE

Covers in the Romance genre are about kissing, cuddling, touching, roses, satin sheets, cream, strawaberries and pearls. Men and women are drop-dead gorgeous and the settings, perfect. As if…

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THE AUTHOR PLATFORM: ELEMENTS AND BENEFITS
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THE AUTHOR PLATFORM: ELEMENTS AND BENEFITS

If you have any hope of marketing your books — er, selling your books — you need to understand that selling books is a business. Art is commerce.…

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5 ESSENTIAL TIPS FOR MORE BOOK SALES
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5 ESSENTIAL TIPS FOR MORE BOOK SALES

Laurence O’Bryan, digital marketing expert, best-selling author, and founder of The Dublin Writers’ Conference, recommends you five best practices for becoming a best-selling author.  Understand your theme and your…

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AUDIO PODCASTING FOR AUTHORS: Income streams and production tools
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AUDIO PODCASTING FOR AUTHORS: Income streams and production tools

PART 2: INCOME STREAMS AND PRODUCTION TOOLS Although some people say that Facebook Live will replace Podcasts, we believe that podcasting is here to stay. A 2016 study…

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HOW TO USE PR TO BUILD YOUR AUTHOR BRAND
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HOW TO USE PR TO BUILD YOUR AUTHOR BRAND

Once you set up your online media presence and have planned your book launch, it’s time to spread the word. Leveraging your online presence is a good way…

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THE NUTS AND BOLTS OF PRINTING ON DEMAND
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THE NUTS AND BOLTS OF PRINTING ON DEMAND

There are a huge variety of options for self-publishing a print book today, but none of them is as cost-effective and simple as Print-on-Demand (POD) publishing with CreateSpace. In…

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How to nail your book launch
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How to nail your book launch

We want to see this orange tag next to our book title, don’t we? Best-selling Zoe McKey knows all the secrets of a successful book launch and has…

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AUDIO PODCASTING FOR AUTHORS: Content and promotion
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AUDIO PODCASTING FOR AUTHORS: Content and promotion

PART 1: CONTENT AND PROMOTION Pokemon-mania, Facebook Live, Snapchat, and Periscope may be in and out of fashion; but podcasting is here to stay as one of the…

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5 TIPS FOR BEST-SELLING AUTHORS
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5 TIPS FOR BEST-SELLING AUTHORS

I had a conversation once with an author about writing goals. “Not everyone is in it for fame or big money,” she told me.”Some people are just happy…

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