In January 2019, PublishDrive introduced a built-in Amazon advertising tool for authors, representing a first in the self-publishing industry. PublishDrive has released an updated version of the tool, which now supports advanced targeting options and is enhanced by proprietary AI technology. Together, these updates will help authors reduce costs from unwanted clicks and improve overall campaign performance.
Previously, the tool supported automatic keyword targeting, which is great for authors who are new to advertising. With this option, Amazon matches the ad with relevant keywords and products that are similar to the book being advertised. The tool’s updated capabilities give advanced users more freedom and control to refine their advertising strategy.
PublishDrive users can now take advantage of the following targeting options and features:
Manual Keyword Targeting: Users can handpick the keywords they want to target.
Negative Keywords: Users can exclude keywords to prevent irrelevant traffic from driving up costs.
Product Targeting: Users can target specific products to refine their campaign.
AI Technology: Savant, PublishDrive’s proprietary artificial intelligence program, helps identify the most relevant products to target for optimal campaign performance.
PublishDrive’s CEO, Kinga Jentetics stated, “PublishDrive was thrilled to be the first self-publishing platform to offer Amazon’s robust advertising tool. With the recent updates, it has become an even more valuable part of the platform. The advanced targeting options will help authors increase their chances of running successful campaigns and boosting sales.”
“What I personally love the most,” Jentetics added, “is that we’ve integrated Savant, PublishDrive’s AI-based robot, to help with more aspects of the publishing journey.”
About PublishDrive: PublishDrive is a self-publishing platform that distributes ebooks to over 400 stores worldwide, including Amazon, Google Play Books, Apple Books, Barnes & Noble, Kobo, and more. As a partner in publishing, PublishDrive makes it easy for authors to manage global ebook distribution and marketing on a single platform. With their free ebook conversion, a built-in marketing suite, and flexible pricing options, authors can spend less time worrying and more time writing.