The competition to be king of the social media hill is hotter than ever, and Facebook cannot coast just because it’s on top. Snapchat and Twitter are making changes regularly to try to woo users to their platforms. In order to stay on top, therefore, Facebook needs to constantly innovate. You can always expect there will be a few tweaks here and there—a new platform within the behemoth (like Facebook Live) or a change in the algorithm to keep fans and advertisers happy. Read the whole article here.