The ultimate, step-by-step program that will empower you to get media attention and attract legions of new fans
PR & MEDIA RELATIONS TRAINING FOR AUTHORS: GET YOUR BOOK IN THE NEWS
Happening December 2022
Only 22 spots available.
You can enroll in our Self-Publishing Mastery Academy to get access or purchase it as a stand-alone program.
Either way, bring an author friend and save 10%!
Each session is Live, online.
Did you know that over 1.500 ebooks are published DAILY on Amazon? In today’s crowded book market, you need to find a way to stand out in the crowd, or the time and passion you invested in your book will be wasted. PR and media relations are a must-have book marketing tool that grows your audience, boosts your sales, and builds an emotional connection with your readers.
Join this online PR and MEDIA RELATIONS TRAINING to learn how to:
Build your media list
Find the right angle to your story
Pitch yourself to the media
Be featured in the media again and again
Wait, there is more!
You can use everything you learn in this program to create consistent messages across your various social media channels and author website as well as build compelling content as added-value for your fans.
My name is A.G. Billig, your trusted author coach, and I’m thrilled to share with you all the secrets that I’ve learned during my +10 year career as a journalist and PR expert.
You see, I was fortunate enough to experience both sides of the coin. As a journalist, I always looked for the next great story, for new people to interview and compelling content to write that would speak to my audience. As a PR expert, I had to find the right angle or put the right spin on a press release, case study, or white paper to generate articles and interviews in the media and get free publicity (which is also called earned).
In both situations, I had to keep in mind my target audience; their emotions, values, needs, desires, and aspirations. As a journalist, I spoke to my readers or my listeners or my viewers. As a PR expert, I had a double audience: journalists (the gatekeepers, because they decide what kind of information gets published) and the audience of that particular media channel.
Sounds like rocket-science, but it’s not. You can surely do this!
I’ll share with you the tips and tricks that helped me get extensive media coverage for products, services, events, and… books! I know how hard it is to sell your book to others, especially if you’re just starting out, and I don’t want you to miss out of this huge opportunity! The world needs you and your books! So think about it in terms of sharing instead of selling.
If you wonder….
What is the best thing to win journalists and make a great impression? Will cold calls work? How will I handle tough questions?
Don’t worry! I’ve got you covered.
In this PR & Media Relations Training, I will help you overcome your inner barriers and silence your inner critic. You will acquire the necessary skills to create and implement PR campaigns like a pro. We will work together in a small group of like-minded authors so that you get personalized feedback and make fast progress.
This Training Is for You if:
You want to leverage the power of existing audiences to build your.
You want to get local and national media coverage.
You want to find new readers outside your existing community.
You understand the importance of integrating media relations and PR into your book marketing strategy.
This Training will give you access to years of expert-knowledge on media relations and PR.
We will explore:
- Ways to win over the audience and become a memorable guest
- The most effective strategies to build your media list
- The TRUTH about what journalists really want and how to deliver it to them
- The best ways to approach media and pitch your story
- How to avoid doing mistakes that sink book sales
I’ll share with you the strategies I used to get national media exposure, be booked as a speaker at numerous conferences, build a 10K social media following, and increase my book sales.
In addition to our working sessions, you also get:
A customized press release template
Audio recordings of our coaching sessions
Access to our private Patreom Group
10% off on purchasing our services
New author friends 🙂
MASTERMIND PROGRAM CURICULUM
Week 1: Exploring PR & Media Relations
Definition, best practice examples, applicability for your writing career. Duration:1h30min
Week 2: Selling you and your story
What's your story? What's your book's story? Let's find the right angle and put the right spin on both. Duration: 1h30 min
Week 3: Building Your Media Tribe
How to build your media list from scratch and pitch journalists Duration: 1h30min
Week 4: Designing and implementing a PR campaign
Proven strategies and tactics for effective PR campaigns Duration: 1h30min
Ready to implement your first PR campaign? Enroll today in this signature training for only $450!
The content A. G. presented was crisp and informative, and her knowledge of the writing process was evident immediately. She was also able to offer real-world insight based on her own writing and publishing journey.
R.L.Hann, Author of the award-winning novel Executive Malice
AG, you presented valuable work shops at the conference. There was magic in your words.
Ronald Conboy, Author and Vietnam War Veteran
I listened to your ALC webinar this morning and thought it was excellent.Wish I knew the information before i started writing more than 30 years ago.
Joan Kopczynski, Author
The comments from the lucky audience members are superb.
Gary Young, President, IOWSC
Frequently Asked Question:
When do I get access to the program?
After you make the payment, we will email you the Zoom link to the program and to our private Patreon community.
Can I get access to the Live Trainings if I miss one?
This is an interactive program, and one of its main benefits is getting feedback and coaching in real time so I strongly advice you not to miss sessions. However, the video recording will be emailed to you.
Do you offer additional services to help me through the process?
Yes, if you need more one-on-one coaching or hand-on help with your press release, author bio, media kit, and author brand, I’ll be happy to assist you. As a member of this mastermind program, you will get 10% upon purchase of any of those services.
How much time should I commit in order to make the most out of this program?
It depends on your goal and schedule. Consider at least 1h30min for the live session and at least another 60 minutes for completing the assignment.
Will I receive personal 1:1 assistance?
Yes, you will receive 1:1 assistance during the live session. The space is limited to a maximum of 22 people so that I can give feedback to each participant.
What happens when the group is over?
You will still have access to our private Self-Publishing Mastery Group for support and guidance during your self-publishing journey.