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I had a conversation once with an author about writing goals. "Not everyone is in it for fame or big money," she told me."Some people are just happy if family, friends and people in their community will read their book."

In 2016, Amazon remains the main online income generator platform for the majority of the self-publishing authors. Therefore, when I decided to self-publish my first non-fiction book, I enrolled in KDP select and formatted the manuscript for it. Getting the

We all know that we shouldn't judge people by their looks or books by their covers but we still do. Perhaps society pushes us into it. In his book, "Influence: The Psychology Of Persuasion," Robert Cialdini lists liking among the six fundamental principles of

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