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  What do movie stars, TV hosts, celebrity authors, and TED speakers have in common? They have an uncanny ability to bewitch the camera and look good, almost larger than life. They effortlessly look natural and relaxed, but don't let them

In today's crowded market, authors need book publicists like fresh air. In this interview, Desirée Duffy, founder of  Black Chateau Enterprises and recipient of  the Irwin Award for the Publicist of the Year 2017  in Southern California, talks about her passion

With over 150.000 visitors and an impressive line-up of authors, celebrities, musicians, and artists, the 22nd annual Los Angeles Times Festival of Books was on our must-attend events list. We focused our attention on how the indie authors (fiction and

The more interesting and surprising your book launch event is the greater the benefits. Think viral. As you know, people love to take pictures and make short videos, which they can share with their friends on social media. Why not

We want to see this orange tag next to our book title, don't we? Best-selling Zoe McKey knows all the secrets of a successful book launch and has agreed to share them with us. Why is the launch of your

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