CASE STUDY: HOW TO USE PUBLIC EVENTS TO MARKET YOUR BOOK
Public events and celebrations can be turned into great opportunities for promoting your book. Early the twentieth century, Edward Bernays, the father of public relations, used the Easter Parade in New York to make women take up smoking by labeling
WHY YOU SHOULD APPEAR AT CONS
As an author, you are always seeking places to do book signings and events. You’ve probably done bookstore signings, maybe a reading at a library, and appeared at book festivals. But what about conventions like Comic-Con and all the various