Social media doesn't sell books. But TikTok, namely its subcategory BookTok, is the exception to the rule. If you write genre fiction, especially romance, YA, and fantasy, BookTok is the place to find your next avid readers eager to buy

BookBub is a platform with a huge following that allows readers to discover new books through discounted deals and curated recommendations. It offers readers free and affordable ebooks, while also allowing authors to gain an audience by featuring their work.