5 TIPS FOR BEWITCHING THE CAMERA
What do movie stars, TV hosts, celebrity authors, and TED speakers have in common? They have an uncanny ability to bewitch the camera and look good, almost larger than life. They effortlessly look natural and relaxed, but don't let them
HOW TO GET TRADITIONAL MEDIA EXPOSURE AS AN AUTHOR
Despite the popularity of social media, old school traditional media continues to have a massive impact on people's lives and be a must-have in your book publicity campaign. Although you may not be a PR expert (yet!), you will eventually learn
CASE STUDY: HOW TO USE PUBLIC EVENTS TO MARKET YOUR BOOK
Public events and celebrations can be turned into great opportunities for promoting your book. Early the twentieth century, Edward Bernays, the father of public relations, used the Easter Parade in New York to make women take up smoking by labeling
YOU NEED TO INVEST IN BOOK MARKETING
In today's crowded market, authors need book publicists like fresh air. In this interview, Desirée Duffy, founder of Black Chateau Enterprises and recipient of the Irwin Award for the Publicist of the Year 2017 in Southern California, talks about her passion
HOW EFFICIENT ARE BOOK SIGNINGS AT BOOK FAIRS?
With over 150.000 visitors and an impressive line-up of authors, celebrities, musicians, and artists, the 22nd annual Los Angeles Times Festival of Books was on our must-attend events list. We focused our attention on how the indie authors (fiction and
HOW TO CREATE A MEMORABLE LAUNCH EVENT
The more interesting and surprising your book launch event is the greater the benefits. Think viral. As you know, people love to take pictures and make short videos, which they can share with their friends on social media. Why not
DEBBIE YOUNG: Remember to sell yourself, not just the books
What are the best PR practices authors can use to generate book sales? Debbie Young, a PR Guru, Commissioning Editor at the Alliance of Independent Authors, fiction and non-fiction indie author as well as in demand public speaker at literary events
How to nail your book launch
We want to see this orange tag next to our book title, don't we? Best-selling Zoe McKey knows all the secrets of a successful book launch and has agreed to share them with us. Why is the launch of your